Understanding the Difference Between MDM and MAM in Microsoft Intune

In this blog post, we will explore the differences between MDM and MAM in Microsoft Intune, helping you understand their unique capabilities and benefits.


As the adoption of mobile devices in the workplace continues to rise, organizations are increasingly seeking effective solutions to manage and secure their mobile environments. Microsoft Intune, a comprehensive cloud-based service, offers two primary management approaches: Mobile Device Management (MDM) and Mobile Application Management (MAM).

Mobile Device Management (MDM)

MDM focuses on managing the entire device, providing organizations with control over various device settings, configurations, and policies. Microsoft Intune’s MDM capabilities allow IT administrators to enforce security measures, monitor device compliance, and distribute applications across a wide range of devices, including smartphones, tablets, and laptops. Key features of MDM include:

  1. Device Enrollment: MDM allows organizations to enroll devices into a management system, ensuring they meet security requirements and comply with company policies before accessing corporate resources.
  2. Device Configuration: With MDM, administrators can remotely configure devices by applying policies for Wi-Fi, email, VPN, and more. This ensures consistency and standardization across the organization’s mobile fleet.
  3. Device Compliance: MDM enables the enforcement of security policies and compliance rules on devices, ensuring that they adhere to organizational standards. Administrators can perform actions such as remotely wiping data, locking devices, or initiating selective wipes when necessary.

Mobile Application Management (MAM)

While MDM focuses on managing the entire device, MAM takes a more application-centric approach. It allows administrators to manage and secure specific applications and their data, regardless of whether the device is personally owned or company-provided. Key features of MAM include:

  1. App Distribution and Management: MAM allows administrators to distribute and manage applications to users, ensuring they have access to the required apps while maintaining control over their security and usage.
  2. Data Protection: MAM enables data protection at the application level, allowing administrators to define policies for app-level encryption, data leakage prevention, and access restrictions. This ensures that corporate data remains secure even when accessed from personal devices.
  3. Containerization: MAM uses app containerization techniques to create a secure environment for corporate applications and data. This separates personal and business data on the device, preventing unauthorized access and providing enhanced security.

Choosing the Right Approach

The decision to implement MDM, MAM, or a combination of both depends on the specific needs and goals of your organization. While MDM offers robust control over devices, MAM provides granular control over applications and data without requiring full device management. In some cases, a hybrid approach combining MDM and MAM may be the most suitable solution to achieve comprehensive mobile management and security.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.